AdWords or SEO?
Cost: you pay for Google AdWords (GAW) – you don’t for Search Engine Optimisation (SEO)*.
Results: You get shot-term results with Google AdWords (GAW) – and long-terms results and higher rankings with SEO.
Traffic: GAW generates traffic for of the duration of the campaign – SEO generates traffic continuously (and the history grows for your website).
Display: GAW is a Google-generated Ad (visual Snippet) on the first page of Google’s Search Engine Results page (SERP), (Google’s Page 1) – SEO is the process of optimizing your website data so that your website’s Snippet ranks well on Google’s SEPRs through organic (non paid) searches and uses your website’s data to generated that Snippet/Ad).
Placement: Google AdWords (GAW) can place ads in search results and on other Google-owned and partner websites – SEO placement is only in search results from the business’s website (as keywords hidden (metadata) and visible (page content)).
Cost for Clicks: On GAW you pay when people click on your Ad listing – SEO doesn’t cost you anything when someone clicks on your Ad listing.
Time: Track analytics and ROI instantly with GAW – Tracking analytics and ROI will take time with SEO (preferred organic results).
Many marketers use marketing methods like Google AdWords and SEO to help drive traffic and leads for their business or to their website. Many companies don’t know which strategies will bring them the best results when first planning a marketing campaign or website build. Many companies don’t even know what GAW or SEO is! When you look at Google AdWords v SEO you may wonder which is better for your business? Which strategy is best for your business? What is best for your website? Which will get more Clicks to their website? Which will Convert more prospects?
To explain more about this “Dark Art” call Clint today on 021 1144014 for a free one hour meeting.