Portfolio – Multidisciplinary Creative Designer Christchurch & Rolleston
Showcasing Expert Design, Branding & Digital Solutions Across Christchurch, Canterbury, New Zealand & Australia
XDC.NZ creates high-impact branding, websites, graphic design, marketing and digital solutions that help businesses communicate clearly, connect with customers and grow.
From start-up businesses to established organisations, every project combines creative thinking, strategic design and practical solutions — from individual logo projects through to complete brand ecosystems.
With over 25 years of experience across multiple industries, XDC.NZ has delivered creative solutions for businesses in:
- Branding & identity
- Website design & development
- SEO and Google optimisation
- Graphic design
- Social media marketing
- Signage and visual communication
- Print and digital marketing
Selected Client Experience
Rather than a giant biography, make this a proof section:
Industrial & Trade
IBT, A&K Cranes, Stack Electrical and other specialist businesses requiring strong visual communication, technical understanding and practical marketing solutions.
Corporate & Professional Services
NAI Harcourts, Harcourts, Ray White, Taurus, Neovia, SBA, Klox, Shauna McClelland, Goldstein Ryder and more.
Health & Community
Tu Partners, Spinal Flow, Selwyn Osteopath, Selwyn Community Care and community organisations.
Retail, Hospitality & Lifestyle
Melton Estate Winery, Dub3 Eatery, Siam Tuk Tuk, Linens & Treasures Shopify store and consumer-facing brands.
Education & Organisations
Selwyn District Council reports, 4Es, Wildheart Preschool, Burnham Country Montessori and other community-focused projects.
Creative Experience Across Every Market
Working across so many industries has created a unique understanding of how different businesses communicate, compete and connect with their audiences.
Whether a business needs a new logo, a complete website, ongoing marketing support or a full creative package, XDC.NZ brings together design experience, technical knowledge and strategic thinking to create solutions that look better, work harder and deliver results.
Trusted creative experience for over 25 years.
Panther Property Services, Lincoln, Selwyn, Canterbury, New Zealand
miPACKAGE: Complete brand package from scratch, including logo, website design and build, signage, print, and social media assets in one month prior to Christmas.
SEO optimisation that drove more calls while reducing ad spend. Now top of the Google Search pages (SERPS), in Pest Control and Property Management, especially for Lincoln, Rolleston and Christchurch.
Developed a cohesive visual identity across digital and print channels, especially vehicle fleet graphics signage (now the fleet has grown!).
Perfect to leapfrog rankings over the break while other businesses turn off their Google AdWords!
South Coast Coffee Co – Label & Packaging Design, Gold Coast, Sydney, Australia
GRAHPHfix: Designed single-origin and blend coffee label families for retail and online use.
Focus on visual storytelling, readability, and brand personality.
Delivered print-ready assets optimised for both small and large batches.
Perfectly making the brand relevant to the Gold Coast to increase sales!
Industrial Brake & Tracks Rolleston (IBT), Rolleston, Selwyn, Canterbury, New Zealand
WEBSITEfix & SEOfix + GOOGLEfix: Website Design & Build (WordPress), EDM and SEO implementation, Google AdWords integration and budgeting.
Cut Google Ads spend from $8,000 to under $1,000/month while increasing organic traffic (Now $500/m for more calls!).
Comprehensive local SEO for Rolleston & Canterbury, improving calls and leads.
Perfectly upscaling this business’s revenue to take over another brand!
Country In The Country NZ – Social Media & Campaigns, Leeston, Selwyn, Canterbury, New Zealand
BUZZfix & GRAPHfix: Full social media management, content creation, and engagement campaigns, plus Graphic Design on the fly.
Developed graphics and messaging that strengthened brand community.
Measured results through analytics and lead generation metrics.
Working with the artists and their brands.
Almost perfectly got enough bums on bales for the very first festival (it rained)!
Rugby News: Magazine Design & Production Projects, Christchurch, Canterbury, New Zealand
LOGOfix & GRAPHfix: Logo design, print ads, and marketing collateral for publications and branding projects.
Ensured consistent brand style across multiple platforms.
Delivered high-quality visuals aligned with the client’s vision and audience engagement.
Perfect blend of editor liaison, design and production skills!
Selwyn Connection Magazine: End-to-end Design & Production Project, Selwyn, Canterbury, New Zealand
LOGOfix & GRAPHfix: Logo design, print ads, and marketing collateral for many, many different and varied clients.
Ensured consistent brand-fidelity for clients with style across multiple adverts.
Delivered high-quality visuals aligned with the client’s vision and audience engagement.
Perfect execution of client-facing, sales, design, print and production skills!
This was my magazine for a decade or so to help all local businesses advertise at an affordable rate, until the paper, printing and finishing costs of this glossy magazine became far too expensive for the advertisers to cover.
Specialist Services Highlights & Experience
I work across all six XDC Brand Pillars, (BP1-6), ensuring every project benefits from a holistic design approach:
BRANDfix – Your overarching brand strategy and ecosystem guidance (The Audits, the WOFs, the Playbook).
• BP1 – LOGOfix – Logo design, repairs and conversions, brand identity, and usage guidance (style-guides).
• BP2 – WEBSITEfix – Website design, building, updates, UX improvements, and content editing.
• BP3 – SEOfix – SEO repairs, AI-assisted GEO & local optimisation, and content strategy, and BP3-g – GOOGLEfix – Local SEO, Google Business Profile management, and search optimisation.
• BP4 – GRAPHfix – Graphics for print, digital, and social media, including training, and BP4-s – SIGNAGEfix – Signage, vehicle wraps, banners, POS and display graphics.
• BP5 – BUZZfix – Social media marketing, graphics, video clips and campaign management.
• BP6 – CRE8Vfix – Creative problem-solving, X-Factor branding, and bespoke campaigns.
miPACKAGE – All-in-one brand ecosystem solutions combining every pillar for maximum impact
With decades of experience across branding, design, web, marketing, and running a business, I combine creativity, technical skill, and strategic, savvy thinking to deliver solutions that connect, inspire, and convert. I understand what works across multiple industries — from real estate, accounting, and health, to retail, trades, and corporate clients — and tailor every project to achieve measurable results.:
- Multidisciplinary Expertise: Logo design, websites, SEO/Google optimisation, social media, graphics, and signage — everything under one roof.
- Holistic Brand Approach: I work across all XDC Brand Pillars, ensuring consistency, efficiency, and maximum impact.
- Local Knowledge: Based in Christchurch, Rolleston, and Selwyn, I understand the Canterbury business landscape and market dynamics.
- Proven Results: Notable clients include Panther Property Services, Country in the Country, Linens & Treasures, and many others across NZ and Australia.
- Fast, Practical, and Adaptable: Able to deliver high-quality solutions under tight deadlines, with practical training options for clients who want to take control of their brand assets.
- Qualified, Trusted & Vastly Experienced: Over 25 years of professional design experience, with a foundation in old-school print techniques, leading-edge Website & SEO knowledge, and modern digital marketing strategies.
- Collaborative & Client-Focused: I enjoy working with diverse teams, interpreting briefs accurately, and turning ideas into polished, effective results.
