These aren’t stock examples, hypothetical concepts or AI-generated images — they’re real client projects, showing what changed, what XDC.NZ did and what the finished result achieved.
Real projects. Real businesses. Real design problems.
From brochures and marketing material to signage, branding, promotional campaigns and digital design, these projects show how XDC.NZ turns rough, outdated or ineffective material into professional communication that businesses can actually use.
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Michael needed to up his game and hang with the big boys.
The original brochure was heavily text-based and lacked the visual hierarchy, personality and professional finish needed to establish immediate trust with prospective business sellers and buyers.
The challenge wasn’t simply to make the brochure prettier. It was to make Michael and his expertise feel credible, approachable and worth trusting.
The supplied content was reorganised around a clear information hierarchy, with the design doing more of the communication work.
The redesign introduced:
The result was a brochure that felt like it belonged in the same room as the established players in the Christchurch business-broking market.
The brochure also incorporated the wider Grenadier Business Broker Team proposition, positioning Michael within an established professional network rather than presenting him as a standalone operator.
That helped reinforce the message that clients weren’t simply getting an individual agent — they were gaining access to a broader network, specialist knowledge and experience in the business sales market.
One of the most important design decisions was making Michael himself part of the communication.
His original copy talked about his background, family, agriculture, education and business experience.
Rather than leaving those qualities buried in paragraphs, the design brought the person forward.
The positioning became:
Your Friendly, Knowledgeable Agent
Professional enough to compete with the big players.
Personal enough to trust.
“We were especially impressed with the care and attention Michael gave us when we sold our business.”
— Satisfied Christchurch customer
The brochure gave Michael a dramatically stronger sales tool — one that better reflected his experience, personality and professional standing.
And the commercial outcome was even better:
More clients. More business. More work than Michael knew what to do with.
The brochure wasn’t simply a redesign.
It helped Michael present himself at the level his business deserved — and gave prospective clients a reason to trust him before the first conversation.
LOGOfix — Logo design and brand identity
GRAPHfix — Supporting visual assets and brand applications
WEBSITEfix — Digital assets aligned with the developing WordPress website
PROJECT SNAPSHOT
Client: Michael Gawith, NAI Harcourts / Grenadier Business Brokers
Project: Tri-Fold Business Broker Brochure
Location: Christchurch
Starting point: Microsoft Word document
Design: XDC.NZ
Focus: Trust • Professionalism • Personality • Business Sales
Positioning: Your Friendly, Knowledgeable Agent
Brand Pillars: GRAPHfix • LOGOfix • WEBSITEfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
It was basic, flat and visually unremarkable — and, more importantly, it wasn’t helping them win quotes and tenders.
The folder had become something they simply weren’t using. Eventually, they let their existing supply run out.
Rather than designing another isolated piece of print, XDC.NZ used Stack Electrical’s new website as the visual foundation and worked from the direction supplied by the company’s director.
The result was a much stronger presentation folder with a consolidated visual style, stronger hierarchy and a more professional feel.
The design was presented as a 3D visualisation so Stack Electrical could see exactly what their finished folder would look like before committing to production.
They loved it.
XDC.NZ then arranged local Christchurch printing at a highly competitive price, taking the project from concept through to finished print.
The folder became the starting point for a much larger tender-support system.
Six Capability Statements were subsequently designed and laid out:
The result was a consistent suite of professional tender documents that made it significantly easier for Stack Electrical to present its capabilities to prospective clients.
The design created a consolidated look across the business rather than having every document feeling like a separate piece of communication.
The project also included promotional material supporting Stack Electrical’s school sponsorship and community involvement.
Where appropriate, XDC.NZ incorporated these messages into the collateral without compromising the professional presentation.
A presentation folder that had effectively become redundant was transformed into a professional sales and tender tool — and then expanded into a complete suite of Capability Statements.
One folder became an entire tender communication system.
GRAPHfix — Presentation folder and Capability Statement design
BRANDfix — Consistent visual presentation of the Stack Electrical brand
CRE8Vfix — Creative direction, visual hierarchy and presentation thinking
PROJECT SNAPSHOT
Client: Stack Electrical
Project: Presentation Folder + Capability Statements
Location: Christchurch
Starting point: Basic, flat and underused existing presentation folder
Design: XDC.NZ
Focus: Tenders • Professionalism • Capability • Consistency • Business Development
Positioning: Professional presentation that helps Stack Electrical compete for the work it is capable of delivering
Brand Pillars: GRAPHfix • BRANDfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
NeuroShiftology started with an ambitious concept — and a very simple visual starting point.
XDC.NZ was supplied with a sketch consisting of a word treatment and a stick-figure idea.
The challenge was to take that starting point and translate the thinking behind NeuroShiftology into a visual identity that could work professionally across digital and print applications.
NeuroShiftology is a somatic and subconscious nervous-system reprogramming method created by health practitioner Kirsten Manchester.
Rather than trying to visually explain the entire methodology in a single mark, XDC.NZ focused on creating an identity that could provide a recognisable visual foundation for the developing business.
The goal was to move the brand beyond its early backyard-business origins and create something capable of supporting much bigger ambitions.
XDC.NZ developed the original sketch into a polished logo and visual identity.
Following several rounds of refinement and tweaks, the identity was aligned with the visual direction already being developed for the WordPress website.
Rather than delivering only one logo file, XDC.NZ created a practical logo family for different applications.
The finished identity included:
This gives NeuroShiftology flexibility across websites, email, social media, documents and future marketing material while retaining a consistent visual identity.
The project also demonstrates how XDC.NZ can operate as an outsourced specialist within a wider creative or development team.
With the website being developed separately, XDC.NZ provided the logo design and visual assets required to ensure the brand could carry consistently into the digital environment.
A rough initial sketch became a complete, adaptable identity system ready to support the next stage of NeuroShiftology’s development.
From a sketch and an idea to a brand built to go much further.
LOGOfix — Logo design and brand identity
GRAPHfix — Supporting visual assets and brand applications
WEBSITEfix — Digital assets aligned with the developing WordPress website
PROJECT SNAPSHOT
Client: Kirsten Manchester / NeuroShiftology
Project: Logo Design + Brand Identity System + Website Assets
Location: Dunedin / New Zealand
Starting point: Rough logo sketch and stick-figure concept
Design: XDC.NZ
Focus: Brand Identity • Visual Translation • Consistency • Digital Assets
Positioning: Turning an abstract and developing concept into a professional, adaptable visual identity
Brand Pillars: LOGOfix • GRAPHfix • WEBSITEfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Julie is a specialist practitioner with a strong desire to use her experience to help others experiencing pain.
But the business didn’t initially have a visual presence that reflected the ambition, professionalism or individuality behind it.
Like many very small businesses, much of the communication had evolved around what was available — Word documents, basic marketing material and a business that was still operating on a very small scale.
The challenge was to make the business look and feel considerably more established without losing the personal nature that made it Julie’s business.
XDC.NZ started with the logo.
The brief required something powerful and contemporary that could communicate trust, professionalism and a high-tech feel.
Blue was deliberately used as a key part of the identity, helping establish a more clinical, technological and trustworthy visual language.
The new logo then became the foundation for everything else.
With the identity established, XDC.NZ created a new Wix website to give Spinal Flow Healing a professional home online.
The website provided somewhere to explain the business, communicate the offering and present Julie professionally to people discovering her for the first time.
The new identity was then carried into a range of practical marketing material, including:
Rather than designing each piece independently, the material was developed as a connected visual system.
XDC.NZ also developed branded social graphics and supporting digital content.
Julie wanted to learn how to manage her own social posting, so rather than taking everything away from her, XDC.NZ helped establish the visual side while allowing her to develop her own confidence with the platform.
This is where the project moved beyond graphic design alone.
Throughout the project, XDC.NZ provided creative thinking and practical business advice around how the brand could present itself, communicate more effectively and make the most of the material being created.
The work was designed to make the business easier to market — not simply prettier.
XDC.NZ also made the project more manageable financially by allowing Julie to pay progressively rather than having the entire transformation become an immediate financial burden.
The transformation is ongoing.
New business cards are now being prepared with small refinements to the design, ready for local Christchurch printing.
The identity has created a foundation that can continue to evolve as the business grows.
Spinal Flow Healing moved from basic documents and small-business “make do” marketing to a coordinated professional identity, website and marketing system.
The business remains personal and independent — but its visual presence now gives it the opportunity to punch considerably above its weight.
From a small Southbridge garage business to a professional brand with a much bigger presence.
LOGOfix — New visual identity and logo
WEBSITEfix — Wix website design
GRAPHfix — Print, promotional and exhibition material
BUZZfix — Branded social media graphics
CRE8Vfix — Creative direction and practical business support
PROJECT SNAPSHOT
Client: Julie / Spinal Flow Healing
Project: Complete Small Business Brand & Marketing Transformation
Location: Southbridge, Canterbury
Starting point: Small home/garage-based business with basic Word documents and limited marketing material
Design: XDC.NZ
Focus: Professionalism • Trust • Brand Development • Website • Print • Marketing • Business Support
Positioning: Helping a small business punch well above its weight
Brand Pillars: LOGOfix • WEBSITEfix • GRAPHfix • BUZZfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Panther Property Services already had an established business in Nelson, but the move to Christchurch created a new challenge.
The business needed to establish itself in a completely different local market.
It wasn’t enough simply to put the existing business name on a vehicle and hope people noticed.
XDC.NZ approached the project as a complete local-business transformation — from the brand people would recognise on the road through to the Google presence and website people would find when they searched.
The first step was a new Panther identity.
XDC.NZ created a large, stylised panther head contained within a distinctive sheared hexagon, giving the business a strong visual mark that could work particularly well at vehicle scale.
The identity was designed to be recognisable from a distance and memorable when seen repeatedly around the local area.
The existing Google Business Profile was taken over and developed into a stronger local visibility asset.
XDC.NZ also created a new Wix website and worked across the SEO and local-search ecosystem to establish Panther Property Services in Christchurch and Selwyn.
The aim was simple:
Make Panther visible where local customers were looking — and recognisable when they saw the business out and about.
This is where the transformation really became visible.
Rather than immediately committing to expensive full vehicle wraps, XDC.NZ designed strong computer-cut signage for the black ute and van.
Bright orange became the standout colour against the dark vehicles.
The Panther logo was made deliberately large.
The mobile number was prominent.
And along the lower sections of the vehicles, XDC.NZ created a collection of illustrated pests and bugs.
That detail was important.
People don’t necessarily stop to read vehicle advertising.
But they look.
The bugs gave them something to notice, understand and remember.
The vehicles became moving billboards throughout Christchurch and Selwyn.
The vehicle signage was supported with rack cards and flyers for targeted letterbox drops.
The campaign used a deliberately local message — including the cheeky idea of telling people that Panther had “been next door” servicing a nearby property.
That created a little FOMO:
If your neighbour has had their property treated, perhaps yours needs checking too.
The combination of vehicle visibility, printed marketing, website, Google and local SEO created a connected marketing system rather than isolated advertising.
Panther Property Services went from an established Nelson business needing a Christchurch base to a highly visible local brand with distinctive vehicles, a recognisable identity and a digital presence built around local search.
The signage did more than identify the vehicles.
It turned every trip around Christchurch into another brand-awareness opportunity.
The work demonstrates exactly what happens when branding, signage, Google, SEO, website and marketing are treated as one connected system.
LOGOfix — Panther brand identity
WEBSITEfix — Wix website
SEOfix — Local SEO
GOOGLEfix — Google Business Profile and local visibility
SIGNAGEfix — Vehicle graphics
GRAPHfix — Rack cards and flyers
BUZZfix — Marketing and promotional content
CRE8Vfix — Creative campaign direction
miPACKAGE — Integrated business solution
PROJECT SNAPSHOT
Client: Panther Property Services
Project: Complete Brand, Website, SEO, Google, Signage & Marketing Transformation
Location: Christchurch & Selwyn
Starting point: Existing Nelson business relocating its operations to Christchurch
Design: XDC.NZ
Focus: Brand • Local Visibility • Vehicle Signage • Marketing • Business Growth
Positioning: A distinctive local property-services brand built to be seen
Brand Pillars: miPACKAGE • LOGOfix • WEBSITEfix • SEOfix • GOOGLEfix • GRAPHfix • SIGNAGEfix • BUZZfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Property marketing has very little room for mistakes.
The corporate brand has to be followed accurately, the information has to be clear, the property has to look its best and the material often needs to be produced quickly.
This is where XDC.NZ has supported local property professionals across Christchurch, Rolleston and the wider Canterbury area.
For Adam Rogers and Ray White Next Step, XDC.NZ developed the original logo and subsequently supplied marketing collateral for distribution throughout the Christchurch area.
The work extended beyond the initial identity into the practical day-to-day marketing material required by a local property business.
For Richard Tait and Four Seasons Realty in Rolleston, XDC.NZ created promotional material designed to put the agent himself forward — including a flyer featuring Richard to strengthen his personal profile alongside the Harcourts corporate identity.
The work also included logos for subdivisions and various signage and promotional requirements as they arose.
Working with a major property brand isn’t an opportunity to reinvent the corporate identity.
It is an exercise in getting the details right.
Typography, colours, logos, hierarchy, spacing and application all need to remain faithful to the parent brand while still producing material that works for the local agent and local market.
That’s where experience matters.
XDC.NZ provides local, fast and friendly support while understanding that the finished material still needs to look exactly like it belongs within the wider corporate network.
XDC.NZ also supports a number of local property agents with advertising for magazines, online campaigns and other promotional requirements, including organising distribution where required.
The value isn’t simply producing one flyer.
It is having someone local who already understands the brand, gets the job right and can turn around the next requirement without having to start from scratch.
A long-running collection of local property marketing work supporting agents, offices, subdivisions and property campaigns across Christchurch and Rolleston.
Corporate brand standards — with local creative support.
LOGOfix — Original identity work
GRAPHfix — Flyers, advertising and marketing collateral
SIGNAGEfix — Property and subdivision signage
CRE8Vfix — Local campaign and promotional thinking
PROJECT SNAPSHOT
Clients: Adam Rogers, Ray White Next Step • Richard Tait, Harcourts Rolleston / Four Seasons Realty
Project: Property Marketing, Agent Promotion, Signage & Supporting Graphic Design
Location: Christchurch • Rolleston • Canterbury
Starting point: Established corporate property brands requiring local marketing support
Design: XDC.NZ
Focus: Property Marketing • Brand Fidelity • Local Promotion • Agent Profiles
Positioning: Fast, friendly local design support that works within corporate brand guidelines
Brand Pillars: GRAPHfix • LOGOfix • SIGNAGEfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Catalynk had an established WordPress website, but it needed attention.
The objective wasn’t to rip everything out and start again.
It was to identify what could be improved, fix the important issues and create a stronger foundation for future growth — while keeping the existing website operational.
XDC.NZ developed a staged approach beginning with the areas that could produce the greatest immediate benefit.
Four to five cornerstone landing pages were identified and developed around the brand’s key areas of expertise.
The work included:
Existing Elementor pages could be duplicated and refined rather than rebuilt unnecessarily.
The website also required practical technical support.
XDC.NZ worked through issues as they appeared, including:
The approach was deliberately pragmatic:
Fix what matters. Improve what can be improved. Don’t rebuild something simply because it is old.
Site performance was also investigated.
With the website hosted in the United States, latency was identified as a potential issue for users in New Zealand as well as international visitors.
XDC.NZ investigated caching, CDN options, image optimisation and unnecessary plugin overhead as part of the wider performance strategy.
Slow-site issues were isolated and reported rather than simply throwing another plugin at the problem.
The SEO foundation was strengthened alongside the website work.
This included:
The important point was that SEO wasn’t treated as something to bolt onto the website after the design work.
It was incorporated into the page structure from the beginning.
The work also included creating and manipulating original digital imagery.
Stock imagery was transformed and blended where appropriate, with Photoshop work used to create more distinctive visuals for the website rather than relying entirely on generic stock photography.
This is where graphic design and website design overlap.
The website needed to look like Catalynk, not simply function like a WordPress website.
Catalynk received an ongoing programme of website, SEO, design and technical improvements without the disruption and cost of an unnecessary full rebuild.
The website became a stronger platform for cornerstone content, SEO and future development while retaining the underlying system that already worked.
Sometimes the smartest website redesign is the one that doesn’t require starting again.
WEBSITEfix — WordPress, Elementor, UX, navigation and technical improvements
SEOfix — Cornerstone pages, metadata, internal linking and SEO foundation
GRAPHfix — Original and enhanced digital imagery
CRE8Vfix — Digital strategy and practical problem-solving
PROJECT SNAPSHOT
Client: Beth / Catalynk
Project: KCS Program Website Audit, Upgrade, SEO & Technical Support
Location: New Zealand / International
Starting point: Established WordPress website requiring improvement rather than a complete rebuild
Design: XDC.NZ
Focus: Website Performance • SEO • Content • UX • Technical Fixes • Digital Assets
Positioning: Upgrade what already works without breaking it
Brand Pillars: WEBSITEfix • SEOfix • GRAPHfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Grant came to XDC.NZ with a website produced using an AI-assisted web platform.
The site had the appearance of a finished website, but underneath the surface there were significant problems.
It wasn’t ranking properly.
The pages weren’t structured around meaningful search intent.
Images hadn’t been properly prepared for the web.
There wasn’t enough meaningful on-page or technical SEO.
And the site wasn’t communicating the business as effectively as it could.
XDC.NZ essentially flipped the script.
Rather than simply replacing the site visually, the existing website was reworked from the inside out.
Images were converted to appropriate web formats, renamed meaningfully and given relevant alt text.
Services were separated into dedicated pages.
Those pages were properly structured and interlinked.
Content was created and rewritten to establish a consistent brand voice.
The footer was rebuilt.
Navigation was improved.
Google Analytics 4 and Search Console were connected.
SEO and GEO considerations were incorporated throughout the site.
The important difference was that this wasn’t treated as an SEO-only project.
The visual communication was fixed at the same time.
Images were selected, prepared, cropped and positioned with the same thinking that goes into traditional graphic design.
The result was a website that looked more professional while also providing search engines and users with a much clearer understanding of what Inspect Right actually offers.
Wood ‘n’ Tree is an even longer XDC.NZ relationship.
The business dates back more than 25 years, when XDC.NZ created its original logo and produced print and advertising material.
The next generation of the business brought a Wix website that needed a designer’s eye.
Josh didn’t necessarily need an entirely new website.
He needed the existing site to be designed properly.
XDC.NZ reworked the layout, improved the graphics and strengthened the SEO and GEO foundations.
The website was also transformed into an ecommerce-style experience without turning the business into a conventional ecommerce operation.
The business remained local and personal, but the website became significantly easier for customers to understand and interact with.
Google Business Profile work was also incorporated to reinforce the local presence.
Once the improved Wood ‘n’ Tree site went live, the phone started ringing and orders came in immediately.
Josh suddenly had the opposite problem:
The website was working — and he couldn’t keep up.
That is the useful side of fixing digital graphic design properly.
It isn’t just about making a website prettier.
It is about making the visual communication, content, structure, search visibility and customer journey work together.
Two very different businesses demonstrate the same XDC.NZ principle:
A website made by an AI platform, DIY builder or previous developer still needs human design thinking.
The technology can build pages.
The designer makes the communication work.
WEBSITEfix — Website structure, UX and page development
GRAPHfix — Digital graphic design and visual communication
SEOfix — Search optimisation and on-page structure
GOOGLEfix — Google Business Profile and local visibility
CRE8Vfix — Content, creative direction and problem-solving
PROJECT SNAPSHOT
Clients: Grant / Inspect Right • Josh / Wood ‘n’ Tree
Project: Website Upgrade, Graphic Design, SEO, GEO & Digital Visual Communication
Location: Christchurch / Canterbury
Starting point: Self-built / AI-assisted websites requiring significant improvement
Design: XDC.NZ
Focus: Website Design • Visual Communication • SEO • GEO • Google • Digital Graphics
Positioning: Fix the website without losing the business behind it
Brand Pillars: WEBSITEfix • GRAPHfix • SEOfix • GOOGLEfix • CRE8Vfix
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
For many businesses, the real challenge is getting that brand seen, remembered and acted upon — across Facebook, Instagram, Google, websites, email, signage and everywhere else customers encounter it.
This collection shows how XDC.NZ uses graphic design as the visual engine behind social campaigns and digital marketing.
Wayne owns Robinsons Garage in Prebbleton.
When I first approached him as a local business, the new building was sitting in the middle of a paddock on Robinson Road with essentially nothing behind it except a sign.
We built the digital presence from scratch.
Facebook. Instagram. Google Business Profile. Apple Business Connect / Apple Maps. Photography. Branded graphics. Content.
The objective wasn’t simply to “do social media”. It was to make Robinsons Garage visible to the people who actually lived nearby.
The results were immediate.
Facebook reach grew strongly, with views increasingly coming from people who weren’t already following the business. Non-followers accounted for around 82% of Facebook reach.
The design work created recognition; the platforms created reach; the local targeting created relevance.
Country in the County was preparing for its first-ever country music festival in Leeston.
There was no established social audience to work with.
XDC.NZ helped establish the Facebook presence, developed the visual style, created graphics and content, produced teaser videos and continually fed the campaign with fresh material.
The objective was simple:
Make people know it was happening.
The campaign grew from nothing into a substantial audience, with more than 32,000 followers and approximately 96% of reach coming from non-followers.
That’s what good campaign design is supposed to do — get outside the existing audience.
TheRampMan.NZ is a particularly strong example of graphic design becoming an entire digital ecosystem.
XDC.NZ manages the website, social content and ongoing brand communication, developing everything from campaign concepts and graphics to the quirky brand voice that makes the business recognisable.
The brand isn’t trying to look like every other engineering or fabrication company.
It has personality.
It has humour.
It has a visual language.
And it has a reason for people to stop scrolling.
Recent Facebook performance has exceeded 68,000 views, with views up around 118%, 3-second video views exceeding 7,000 and watch time up around 167%.
Approximately 99.6% of those views are from non-followers.
That is a powerful indication that the content is reaching well beyond the existing customer base.
KERBY.NZ takes a similar approach but turns the geographic dial right down.
The brand is deliberately hyper-local, focusing on Selwyn and surrounding areas including Rolleston, Lincoln, West Melton, Prebbleton, Pegasus and Ashburton.
XDC.NZ manages the Wix website and social content, creating the visual material, campaigns and brand voice that make the product instantly recognisable.
The results have included more than 71,000 views, more than 4,000 3-second views, increased watch time and more than 99% non-follower reach.
Klox is a local bookkeeping business using RocketSpark.
XDC.NZ manages the SEO and ongoing digital visibility, keeping the website working as an active business asset rather than simply leaving it online.
The graphic design principles still matter: clear communication, consistent presentation and making sure the business looks credible wherever customers encounter it.
The Boulevard retirement village is another example of graphic design and content working alongside a website transformation.
The existing SilverStripe website had become dated and difficult to work with.
XDC.NZ undertook a substantial WEBSITEfix, including content, imagery, structure, SEO improvements and a complete photography project covering the village and its units.
A drone photography series was also commissioned to provide marketing imagery.
The website became more than an online brochure. It became a proper visual representation of the village.
The work continues to be monitored and refined, with significant increases in website performance following the changes.
Linens & Treasures began as a home-based shop.
XDC.NZ manages the Shopify website and social content, helping Jill move from an online/home-shop operation into a physical retail presence at Barrington Mall.
This is another example of the same principle:
Design isn’t decoration. It’s business communication.
From website graphics to social content and ongoing digital presentation, the brand has to work wherever the customer encounters it.
These projects demonstrate why XDC.NZ doesn’t treat graphic design, websites, SEO and social media as separate silos.
A graphic designer who understands websites can design better web content.
A designer who understands SEO can create more useful pages.
A designer who understands social media can create content people actually stop to look at.
And a designer who understands business can connect all of those pieces.
That’s the XDC.NZ approach:
Design it. Brand it. Publish it. Promote it. Measure it. Improve it.
WEBSITEfix — Website structure, UX and page development
GRAPHfix — Digital graphic design and visual communication
SEOfix — Search optimisation and on-page structure
GOOGLEfix — Google Business Profile and local visibility
CRE8Vfix — Content, creative direction and problem-solving
PROJECT SNAPSHOT
Clients: Robinsons Garage • Country in the County • TheRampMan.NZ • KERBY® • Klox • The Boulevard • Linens & Treasures
Project: Campaign, Social Media & Multi-Platform Content
Location: Christchurch • Selwyn • Canterbury • New Zealand
Design: XDC.NZ
Focus: Social Content • Campaign Design • Local Visibility • Brand Voice • Digital Design • Content Creation
Brand Pillars: BUZZfix • GRAPHfix • WEBSITEfix • SEOfix • GOOGLEfix • CRE8Vfix
Positioning: Turning good local businesses into visible local brands
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
It is something customers can hold, see, pick up, photograph, display and remember.
Melton Estate Winery is one of the long-standing XDC.NZ relationships.
More than 25 years ago, XDC.NZ created the Melton Estate brand as Phil established the vineyard and winery.
From the original identity came a wide range of supporting design work.
Tri-fold brochures.
Rack cards.
Wine labels.
Wine bottle photography.
Posters.
Signage.
Website assets.
Marketing material.
The design has evolved as the business has evolved, while maintaining the recognisable character of the brand.
Wine labels are particularly important because the label becomes the customer’s first physical interaction with the product.
Photography is equally important.
Rather than simply photographing a bottle, the objective is to create an environment and visual mood around the wine — food, people, place and experience.
Stack Electrical came to XDC.NZ because their existing presentation folder wasn’t doing the job.
It was basic, flat and uninspiring.
In fact, they had allowed the folders to run out because they weren’t getting used.
Using the new website as a visual foundation, and working closely with the director, XDC.NZ developed a completely new presentation folder.
The design was presented as a 3D visualisation so the client could see how the finished folder would look before committing to production.
They loved it.
The project then expanded into six Capability Statements covering:
Suddenly tenders became much easier to assemble.
The company had a consistent visual system, professional presentation and a set of documents that could be selected according to the opportunity.
Local Christchurch printing was also arranged at a highly competitive price.
Sometimes packaging and product design isn’t about selling a product.
It’s about selling an idea internally.
For PlaceMakers Christchurch, XDC.NZ designed a custom die-cut star-shaped piece for staff recognition.
The front incorporated the PlaceMakers branding and a perforated section that could be removed.
The employee’s name could then be written on the piece and displayed on the staff noticeboard alongside a note explaining what they had done “over and above”.
The other section became a presentation piece for the staff member.
The challenge was producing the appearance of gold without relying on expensive foil production.
The artwork was therefore constructed to visually simulate the gold effect while retaining the practical production requirements.
A simple piece of paper became a staff recognition system.
Packaging, labels and presentation material have one thing in common:
They have to work in the real world.
They need to look good, reproduce properly, suit the production method and communicate the right message at the point of contact.
That’s where 25+ years of practical graphic design experience matters.
GRAPHfix — Creative innovative designs
CRE8Vfix — Creative campaign direction
miPACKAGE — Integrated business solution
PROJECT SNAPSHOT
Clients: Melton Estate Winery • Stack Electrical • PlaceMakers Christchurch
Project: Packaging, Product Graphics & Presentation Materials
Location: Christchurch • West Melton • Canterbury
Design: XDC.NZ
Focus: Packaging • Labels • Presentation Folders • Product Graphics • Photography • Internal Communications
Brand Pillars: GRAPHfix • miPACKAGE • CRE8Vfix
Positioning: Making products, packaging and printed material work harder
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
They’re about making something complicated work.
Clint worked with MetService Christchurch for around 30 years and was eventually head-hunted into a rolling contract arrangement.
The work expanded into highly specialised information graphics for newspapers and other media organisations.
The first major challenge involved television listings.
Custom templates were developed for different newspaper clients and connected to database-driven production systems.
The process involved:
A user could select a date and client, push a button and, after processing, receive a populated newspaper-ready graphic.
The work expanded beyond TV listings.
TAB betting graphics.
Super 12 Rugby graphics.
Horse racing.
Greyhound racing.
Stock Exchange graphics.
NZX and ASX information.
International market indexes.
And eventually highly detailed weather graphics.
The weather work required complex combinations of data, icons, maps and visual hierarchy.
The objective was to transform huge quantities of technical information into a graphic that a newspaper reader could understand quickly.
This work sits at the intersection of graphic design, information design, production technology and programming.
InDesign became increasingly programmable, particularly through AppleScripts.
The production process became increasingly database-driven.
That meant the designer needed to understand not only typography and layout but also how the information itself was structured and how it travelled through the production system.
The resulting graphics had to be attractive, accurate and production-safe.
Modern digital design has made information even more complex.
Dashboards, websites, data visualisations, AI-generated content and automated publishing systems all produce enormous quantities of information.
The fundamental design problem hasn’t changed:
How do you make complicated information easy to understand?
That’s information design.
PROJECT SNAPSHOT
Client: MetService New Zealand / New Zealand & Australian Media
Project: Automated Information Graphics, Weather Graphics, TV Listings & Infographics
Location: Christchurch • New Zealand • Australia
Design: XDC.NZ
Focus: Information Design • Data Visualisation • Newspaper Graphics • Automation • Database-Driven Publishing
Positioning: Turning enormous amounts of information into something people can understand
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Filathonites needed a professional WordPress website to present and sell its Mount Athos pilgrim maps.
The product itself is highly specialised:
Mount Athos Pilgrim Maps — The Holy Mountain
The maps document ancient footpaths, monasteries and sketes across Mount Athos.
The challenge was taking something that could easily feel niche, complicated and inaccessible and turning it into a clear, credible online proposition.
XDC.NZ built the WordPress website and developed the content and presentation around the maps.
The transformation was not simply cosmetic.
The website became the sales environment.
Once the site went live, sales began arriving from around the world.
The project is a good example of what happens when specialist knowledge, good presentation and a properly structured website are brought together.
Before: A specialist product needing a professional digital home.
After: A worldwide sales channel.
PROJECT SNAPSHOT
Client: Filathonites / Peter Howarth
Project: WordPress Website & Digital Content Transformation
Location: New Zealand / International
Design: XDC.NZ
Focus: Website Design • Content Creation • Information Architecture • Product Presentation
Brand Pillars: WEBSITEfix • GRAPHfix • SEOfix
Positioning: Turning a specialist idea into something the world can actually buy
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
Being part of a local community means occasionally putting professional skills to work where they can make a difference.
The Rolleston Community Gardens project began with a rough sketch and a committee with a vision.
The challenge was turning that early idea into something that looked inviting, recognisable and professionally considered.
XDC.NZ worked through the visual communication fundamentals:
There were meetings, discussions and plenty of explaining why things needed to sit where they did.
That’s part of being a professionally trained designer.
Sometimes the job isn’t simply making something look good.
It’s explaining why it works.
The final direction used a friendly colour palette, approachable typography and a more compelling visual identity.
The result was signage that felt like it belonged to a community garden rather than looking like a generic noticeboard.
XDC.NZ also kept the costs as close to cost-plus-GST as possible to help the community project achieve the result without unnecessary expense.
Clint has also been involved in the Selwyn business community for many years, including establishing the Selwyn Business Group in 2011.
Community involvement is part of the wider XDC.NZ philosophy:
Good design should be accessible, practical and useful — not reserved for businesses with enormous marketing budgets.
PROJECT SNAPSHOT
Client: Rolleston Community Gardens
Project: Community Garden Signage & Brand Presentation
Location: Rolleston, Selwyn
Design: XDC.NZ
Focus: Community • Signage • Visual Communication • Brand Identity • Design Education
Positioning: Good design should help good community projects succeed
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
XDC.NZ helped establish the business from the ground up.
Logo.
Brand identity.
Website.
SEO.
Google Business Profile.
Social media.
Graphic design.
Content creation.
Brand voice.
Marketing.
And ongoing digital management.
But the project developed into something bigger.
TheRampMan.NZ manufactures access ramps in New Zealand.
The business has developed innovative products using recycled vehicle tyres alongside aluminium.
Instead of relying solely on aluminium, recycled rubber can perform structural and cushioning functions in specific ramp applications.
That means less aluminium can be required in some designs while giving discarded tyres another useful life.
The business also actively looks at the waste produced during manufacturing.
Aluminium swarf is recovered.
Packaging is recycled.
Composting and recycling are part of the operation.
Even the workshop concrete has been vacuumed to recover aluminium swarf rather than allowing it to simply disappear into the environment.
The business is also investigating bio-epoxy solutions for binding recycled rubber crumb.
The design challenge was to make sustainability part of the brand story without making the business look worthy-but-dull.
TheRampMan.NZ needed personality.
It needed humour.
It needed a distinctive voice.
It needed to make engineering approachable.
That’s where graphic design, CRE8Vfix and BUZZfix became just as important as the physical product.
The brand now has a recognisable visual and verbal ecosystem across its website, social media, products and marketing.
The sustainability work has also been recognised by the Selwyn responsible business community.
XDC.NZ itself was a Gold Winner in the Selwyn Responsible Business Awards 2019 for Community & Environmentally Sustainable Business Practices.
The philosophy continues today through local suppliers where practical, sustainable printing methods, bio inks, recycling and responsible production.
This is where graphic design connects to something bigger.
“A brand isn’t just what you say about a business.
It’s what the business actually does.”
PROJECT SNAPSHOT
Client: TheRampMan.NZ
Project: Brand, Digital & Sustainable Business Transformation
Location: Rolleston • Selwyn • Christchurch • New Zealand
Design: XDC.NZ
Focus: Branding • Graphic Design • Website • SEO • Social Media • Sustainable Design • Content Creation
Brand Pillars: All BPs
Positioning: Building a business brand around better thinking, not just better marketing
Client-supplied Microsoft Word brochure
Professional tri-fold brochure
The relationship began more than 25 years ago.
Phil had purchased an existing restaurant and vineyard operation and needed to establish a distinctive identity and communicate what the business could become.
XDC.NZ created the logo and began developing the supporting visual material.
The early marketing included a tri-fold brochure communicating the vineyard, winery, restaurant and experience.
That artwork was then adapted into rack cards for local distribution.
The objective was to create awareness around the region and encourage people to discover the venue.
Over time the visual story developed.
Wine.
Food.
People.
Weddings.
The vineyard.
The restaurant.
The experience.
The same design thinking flowed into:
The tri-fold has continued to evolve over the years, with new photography and updated content keeping it relevant while retaining the underlying identity.
The website may have been built by another member of the family, but XDC.NZ supplied the visual assets and supported the business with SEO and design input.
The packaging needed to feel like the brand.
The signage needed to feel like the brand.
The photography needed to feel like the brand.
The brochures needed to feel like the brand.
The website needed to feel like the brand.
That’s the real value of a connected Brand Pillar approach.
Graphic design isn’t simply one thing you order.
It is the visual glue holding the customer experience together.
The relationship continues.
That’s perhaps the strongest testimonial of all.
A brand created more than two decades ago can continue to evolve without losing its identity when the underlying design thinking is strong enough to support it.
One brand. Many applications. One connected visual language.
That’s XDC.NZ.
PROJECT SNAPSHOT
Client: Melton Estate Winery
Project: Long-Term Brand, Marketing & Multi-Pillar Design
Location: West Melton • Christchurch • Canterbury
Design: XDC.NZ
Focus: Brand Identity • Graphic Design • Print • Packaging • Photography • Signage • Website Assets • Marketing
Brand Pillars: BRANDfix • LOGOfix • GRAPHfix • WEBSITEfix • SEOfix • SIGNAGEfix • miPACKAGE
Positioning: One brand. Multiple touchpoints. One connected design system.
Graphic design isn’t simply about making something look good.
Good design solves communication problems.
It creates hierarchy, builds trust, makes information easier to understand, strengthens a brand and gives businesses professional material they can actually use.
These projects show the thinking behind the finished artwork — not just the artwork itself.
Want to know more about the experience, thinking and creative direction behind the work? Explore the XDC.NZ story, philosophy and multidisciplinary design approach.
Every project begins with the right foundation. Explore the XDC.NZ Brand Pillars covering identity, websites, visibility, design, marketing and creative solutions.
From individual design projects through to complete business solutions, XDC.NZ provides practical creative services designed to help businesses grow.
With decades of experience across branding, design, web, marketing, and running a business, I combine creativity, technical skill, and strategic, savvy thinking to deliver solutions that connect, inspire, and convert. I understand what works across multiple industries — from real estate, accounting, and health, to retail, trades, and corporate clients — and tailor every project to achieve measurable results.:
I work across all six XDC Brand Pillars, (BP1-6), ensuring every project benefits from a holistic design approach:
BRANDfix – Your overarching brand strategy and ecosystem guidance (The Audits, the WOFs, the Playbook).
• BP1 – LOGOfix – Logo design, repairs and conversions, brand identity, and usage guidance (style-guides).
• BP2 – WEBSITEfix – Website design, building, updates, UX improvements, and content editing.
• BP3 – SEOfix – SEO repairs, AI-assisted GEO & local optimisation, and content strategy, and BP3-g – GOOGLEfix – Local SEO, Google Business Profile management, and search optimisation.
• BP4 – GRAPHfix – Graphics for print, digital, and social media, including training, and BP4-s – SIGNAGEfix – Signage, vehicle wraps, banners, POS and display graphics.
• BP5 – BUZZfix – Social media marketing, graphics, video clips and campaign management.
• BP6 – CRE8Vfix – Creative problem-solving, X-Factor branding, and bespoke campaigns.
miPACKAGE – All-in-one brand ecosystem solutions combining every pillar for maximum impact
I’m ready to bring your brand vision to life.
For businesses of all sizes looking for a highly creative contractor and recruiters looking to showcase my expertise:
Let’s discuss how I can contribute as a ‘qualified‘, experienced, senior, multidisciplinary designer to your next project, campaign, or company branding initiative.
Want to know more about the experience, thinking and creative direction behind the work? Explore the XDC.NZ story, philosophy and multidisciplinary design approach.
Every project begins with the right foundation. Explore the XDC.NZ Brand Pillars covering identity, websites, visibility, design, marketing and creative solutions.
From individual design projects through to complete business solutions, XDC.NZ provides practical creative services designed to help businesses grow.
With decades of experience across branding, design, web, marketing, and running a business, I combine creativity, technical skill, and strategic, savvy thinking to deliver solutions that connect, inspire, and convert. I understand what works across multiple industries — from real estate, accounting, and health, to retail, trades, and corporate clients — and tailor every project to achieve measurable results.:
I work across all six XDC Brand Pillars, (BP1-6), ensuring every project benefits from a holistic design approach:
BRANDfix – Your overarching brand strategy and ecosystem guidance (The Audits, the WOFs, the Playbook).
• BP1 – LOGOfix – Logo design, repairs and conversions, brand identity, and usage guidance (style-guides).
• BP2 – WEBSITEfix – Website design, building, updates, UX improvements, and content editing.
• BP3 – SEOfix – SEO repairs, AI-assisted GEO & local optimisation, and content strategy, and BP3-g – GOOGLEfix – Local SEO, Google Business Profile management, and search optimisation.
• BP4 – GRAPHfix – Graphics for print, digital, and social media, including training, and BP4-s – SIGNAGEfix – Signage, vehicle wraps, banners, POS and display graphics.
• BP5 – BUZZfix – Social media marketing, graphics, video clips and campaign management.
• BP6 – CRE8Vfix – Creative problem-solving, X-Factor branding, and bespoke campaigns.
miPACKAGE – All-in-one brand ecosystem solutions combining every pillar for maximum impact
I’m ready to bring your brand vision to life.
For businesses of all sizes looking for a highly creative contractor and recruiters looking to showcase my expertise:
Let’s discuss how I can contribute as a ‘qualified‘, experienced, senior, multidisciplinary designer to your next project, campaign, or company branding initiative.
