YOU WANT MORE BUSINESS

WHERE IS YOUR NEXT CUSTOMER GETTING STUCK?

Someone notices you. Looks you up. Visits your website.

What happens next?

Do they understand what you offer? Find a reason to trust you? Take the next step?

Or do they leave—and choose someone else?

The XDC.NZ Digital Footprint Scorecard™, powered by DUETEC™, helps identify gaps across your customer journey so we can decide what deserves attention first.

Branding. Website design. SEO. Graphics. Social. Creative thinking.

Connected around one commercial goal: helping more of the right people become your customers.

Let’s look at your digital footprint

“I KNOW SOMETHING ISN’T WORKING.”

Perhaps you recognise one of these:

“We’re good at what we do. Why aren’t more people finding us?”

“The website gets visitors. Where are the enquiries?”

“We’re paying for marketing. What is actually bringing in business?”

“Our competitors look more established. How do we compete?”

“Do we need a new website, better SEO or something else?”

“I’ve been meaning to sort this for months.”

You don’t have to diagnose the problem before talking to me.

Bring the concern. We’ll look at the evidence, the customer experience and what the business needs.

SIX INVOICES. WHO’S CONNECTING THE RESULTS?

A designer. A web developer. An SEO provider. A social media manager. A printer. A signwriter.

Useful people, doing useful work.

But who checks whether the message on your vehicle matches the website? Whether your campaign reaches the right page? Whether the reports connect to actual enquiries?

The gaps between the jobs can become gaps in the customer journey.

Perhaps your business looks different everywhere. Perhaps each report sounds positive, but nobody can explain what happens between the first click and the sale.

XDC can bring those disciplines into one working relationship, with one point of contact and an agreed plan.

And when you already have good people, I can work with them to connect the pieces.

Explore the DUETEC partnership

INTRODUCING THE DUETEC™ SYSTEM

SIX QUESTIONS BETWEEN GETTING NOTICED AND GETTING CHOSEN.

DUETEC examines your digital footprint through six stages:

D = DISCOVER

Can the right people find you?

Your search presence, Google visibility, and wider activity help people discover your business when they need what you offer.

U = UNDERSTAND

Do they quickly understand why you’re relevant?

Your message should explain what you do, who you help, and why someone should take a closer look.

E = EXPERIENCE

Is dealing with you straightforward?

Your website should make information easy to find, work well on mobile, and help people move towards a useful next step.

T = TRUST

Have you given them reasons to believe you?

Real work, relevant experience, reviews, and clear business information help customers assess whether you are the right choice.

E = ENGAGE

Are they showing interest?

We look for meaningful interactions: exploring services, viewing projects, returning to useful content, and starting contact.

C = CONVERT

Does that interest become business?

Enquiries, bookings, and purchases matter. So does understanding which leads become customers after the first conversation.

People may move backwards, revisit information, or enter halfway through. These stages give us a practical framework for examining their experience.

DISCOVER → UNDERSTAND → EXPERIENCE → TRUST → ENGAGE → CONVERT

YOUR BUSINESS. SIX SCORES. ONE PICTURE.

The Digital Footprint Scorecard brings the assessment into one visual hex.

Behind that picture sits a matrix of 36 supporting signals: six for each stage.

We combine available business and digital evidence with professional review. That may include search performance, website behaviour, customer actions, brand consistency, proof of work, and the results you see in the business.

Assessed signals use a 0–6 scale, from missing to excellent. Missing evidence is marked for investigation; it is not automatically treated as poor performance.

The six-stage scores help us see where to look more closely.

What’s working? What needs attention? What should we fix first?

The hex is a conversation starter. The evidence and your business context guide the recommendations.

THE GOOGLE MATRIX NEEDS YOUR SIDE OF THE STORY.

A report might show contact clicks.

You know whether those contacts turned into useful conversations.

A website might attract visitors.

You know whether they are asking for the work you actually want.

A campaign might generate interest.

You know whether you have the capacity, margins and follow-up process to turn that interest into worthwhile business.

Your knowledge + the evidence + my assessment.

That’s the DUET.

FIND THE GAP. CONNECT THE RIGHT FIX.

Imagine customers are finding you, but very few enquire.

We investigate what happens next.

Does the page match what they searched for? Is your offer clear? Can they see relevant work? Is the contact process easy?

The answer could involve messaging, website design, brand presentation, and trust together.

Or perhaps the website communicates well, but too few suitable customers ever reach it. Search visibility may deserve attention first.

The work follows the problem we identified.

We agree on priorities, make the changes, and review the relevant results afterwards.

YOUR BRAND PILLARS WORK TOGETHER.

DUETEC assesses the customer journey. The Brand Pillars provide the expertise to improve it.

BP1 — LOGO

A recognisable identity helps people connect the business they noticed with the business they find online.

Explore logo design and brand identity

BP2 — WEBSITE

Clear pages, useful information and straightforward contact or purchase pathways help interest move forward.

Explore website design

BP3 — SEO

Relevant search visibility helps connect people’s questions with your services, location and expertise.

Explore SEO and Google visibility

BP4 — GRAPHIC

Signage, print and visual communication help people notice, recognise and understand your business.

Explore graphic design

BP5 — BUZZ

Social activity and useful content create opportunities to discover your work, build familiarity and reconnect.

Explore social media marketing

BP6 — CREATIVE

Creative direction connects the offer, message and execution, giving people a clearer reason to pay attention.

Explore creative design and thinking

One customer decision can involve several Brand Pillars.

A sign creates recognition. A search leads to the website. A case study builds confidence. A clear invitation starts the conversation.

The opportunities sit within each pillar—and in the connections between them.

HOW WE TURN FINDINGS INTO ACTION.

First, we agree on what you want to achieve and the scope of the assessment.

Then we review the available evidence and your customer experience, discuss the findings and prioritise the work.

FIX NOW
The issues most urgently affecting clarity, confidence or useful customer action.

FIX NEXT
Improvements that strengthen the next part of the journey.

FIX LATER
Worthwhile ideas that can wait for the right timing and budget.

The work sits within The Green Playbook™:

DIAGNOSE → DESIGN → FIX → CONNECT → MEASURE → GROW

Explore the XDC methodology

For a wider look across your brand, start with BRANDfix. When several areas need coordinated work, explore miPACKAGE.

HOW I WORK.

YOU DEAL DIRECTLY WITH CLINT.

I’m Clint Ward, the person behind XDC.NZ.

Based in Rolleston, I bring more than 25 years of professional experience across brand, graphic design, websites and creative work to businesses in Selwyn, Christchurch and further afield.

You speak directly with the person assessing the problem and developing the creative response.

I listen to what you need, explain the recommendations and agree on the work with you. Where specialist support is required, we establish that as part of the plan.

You can engage me for a focused FIX, a broader assessment or ongoing support.

Meet Clint and explore the experience behind XDC

WHERE ARE YOU STARTING FROM?

THINKING ABOUT CHANGING AGENCY?

Get clear about what needs to improve before making the move.

Communication? Consistency? Creative quality? Understanding the results?

We can review what you have and define what you need from your next provider. If XDC is the right fit, we can plan the work and handover around those priorities.

WANT ONE PARTNER ACROSS YOUR BRAND AND MARKETING?

Bring the connected work into one conversation.

XDC can coordinate branding, website design, SEO, graphics and creative marketing under an agreed scope—reducing the time you spend briefing separate suppliers and joining everything up yourself.

ALREADY HAVE A GOOD TEAM?

Keep building on what works.

I can contribute a missing skill, provide an additional perspective or work with your agency, developer and internal team on a specific gap.

KEEP PUTTING IT OFF?

Start with the thing that bothers you most.

The website you hesitate to share. The outdated brochure. The inconsistent logo files. The enquiries that never seem to arrive.

We can turn that concern into a practical first step.

DOING IT YOURSELF?

You can stay involved.

I can help with professional foundations, templates, guidance and agreed training, while you keep managing the parts you want to own.

LAUNCHING SOMETHING NEW?

Connect the brand, website and marketing from the beginning.

Then establish what needs measuring, so future decisions have a useful starting point.

The website launches. The DUET begins.

Read the DUETEC FAQs

SEE HOW THE PIECES CONNECT IN REAL PROJECTS.

PANTHER PROPERTY SERVICES

Identity, vehicle signage, print, website and local search work combined to support the business’s move into Christchurch and Selwyn.

STACK ELECTRICAL

A presentation folder developed into a coordinated suite of capability statements, carrying a consistent visual approach into tender communications.

SPINAL FLOW HEALING

Brand identity, website, printed material, expo graphics and social assets developed around one business presence.

These examples show the work across customer touchpoints. They are project examples, rather than completed DUETEC Scorecard results.

Explore the case studies and before-and-after work

Read client testimonials

KNOW WHO YOU’RE WORKING WITH.

Choosing a creative partner involves trust.

You should be able to examine their work, understand their experience and ask how their recommendations apply to your business.

Explore the projects. Read what clients say. Talk to me about the thinking behind the work.

Read the XDC Manifesto

WHAT WOULD YOUR DIGITAL FOOTPRINT LOOK LIKE?

Where are people finding you?

What helps them choose you?

What might be stopping them?

LET’S FIND WHAT DESERVES ATTENTION FIRST.

Send me your website address, tell me what has been bothering you and explain what you want more of: calls, quote requests, bookings or sales.

We’ll discuss a sensible starting point and the scope of the work.

LET’S DUET.

Let’s look at your digital footprint

Clint Ward — XDC.NZ
Rolleston • Selwyn • Christchurch

Call: 021 11 44 014
Email: clint@xdc.nz

More Business ~ Designed.