With decades of experience across branding, design, web, marketing, and running a business, I combine creativity, technical skill, and strategic, savvy thinking to deliver solutions that connect, inspire, and convert. I understand what works across multiple industries — from real estate, accounting, and health, to retail, trades, and corporate clients — and tailor every project to achieve measurable results.:
- Multidisciplinary Expertise: Logo design, websites, SEO/Google optimisation, social media, graphics, and signage — everything under one roof.
- Holistic Brand Approach: I work across all XDC Brand Pillars, ensuring consistency, efficiency, and maximum impact.
- Local Knowledge: Based in Christchurch, Rolleston, and Selwyn, I understand the Canterbury business landscape and market dynamics.
- Proven Results: Notable clients include Panther Property Services, Country in the Country, Linens & Treasures, and many others across NZ and Australia.
- Fast, Practical, and Adaptable: Able to deliver high-quality solutions under tight deadlines, with practical training options for clients who want to take control of their brand assets.
- Qualified, Trusted & Vastly Experienced: Over 25 years of professional design experience, with a foundation in old-school print techniques, leading-edge Website & SEO knowledge, and modern digital marketing strategies.
- Collaborative & Client-Focused: I enjoy working with diverse teams, interpreting briefs accurately, and turning ideas into polished, effective results.
Specialist Services Highlights & Experience
I work across all six XDC Brand Pillars, (BP1-6), ensuring every project benefits from a holistic design approach:
BRANDfix – Your overarching brand strategy and ecosystem guidance (The Audits, the WOFs, the Playbook).
• BP1 – LOGOfix – Logo design, repairs and conversions, brand identity, and usage guidance (style-guides).
• BP2 – WEBSITEfix – Website design, building, updates, UX improvements, and content editing.
• BP3 – SEOfix – SEO repairs, AI-assisted GEO & local optimisation, and content strategy, and BP3-g – GOOGLEfix – Local SEO, Google Business Profile management, and search optimisation.
• BP4 – GRAPHfix – Graphics for print, digital, and social media, including training, and BP4-s – SIGNAGEfix – Signage, vehicle wraps, banners, POS and display graphics.
• BP5 – BUZZfix – Social media marketing, graphics, video clips and campaign management.
• BP6 – CRE8Vfix – Creative problem-solving, X-Factor branding, and bespoke campaigns.
miPACKAGE – All-in-one brand ecosystem solutions combining every pillar for maximum impact
I’m ready to bring your brand vision to life.
For businesses of all sizes looking for a highly creative contractor and recruiters looking to showcase my expertise:
Let’s discuss how I can contribute as a ‘qualified‘, experienced, senior, multidisciplinary designer to your next project, campaign, or company branding initiative.